Our partnership begins with a discovery phase to align our vision and set the stage for success. This phase lays the groundwork for a website that evolves with your business.

• What to Expect: We start with a friendly voice or video call to build rapport. You'll meet me—the person bringing your vision to life. Most clients prefer remote collaboration, but in-person meetings are available if needed.
• Why It Matters: A 2024 HubSpot study found that 68% of clients value personal connections, leading to stronger project outcomes.

I focus on understanding:

• Your Business Goals: What are you aiming to achieve (e.g., sales, brand awareness, operational efficiency)?
• Your Challenges: What pain points need solving?
• Your Audience: Who are your customers, and what do they value?
• Your Brand Identity: How do you want to be perceived?

To maximize this phase, consider:

• Your Competitors: What are they doing well or poorly?
• Must-Haves vs. Nice-to-Haves:
  • Must-Haves: Core features like e-commerce or contact forms. A 2023 Nielsen Norman Group study found functional core features boost conversions by up to 200%.
  • Nice-to-Haves: Enhancements like animations or chatbots. A 2024 Adobe survey shows 76% of users prefer simple, navigable sites.
• Success Metrics: Define success (e.g., traffic, conversions, retention).

Refine your vision by sharing:

• Websites You Admire: 5-6 links to sites you love, highlighting specific elements (e.g., navigation, colors).
• Competitor Sites: To identify industry standards and differentiation opportunities.
• Positive User Experiences: Sites where tasks were seamless.

Pro Tip: Familiar layouts (e.g., logo top-left, clear call-to-action) are intuitive. Consistent design and messaging can boost conversions by 10x (Forrester, 2024).

• Branding Assets: Share logos, colors, or fonts. If unavailable, I can coordinate their creation.
• Budget Considerations: Extra features increase costs. Feature creep accounts for 35% of budget overruns (PMI, 2023). We’ll balance priorities to fit your budget.

• What We Cover: Review your brief, clarify goals, and align on scope, timeline, and deliverables.
• Customer-First Focus: Google’s HEART framework shows each extra step reduces conversions by ~20%. We prioritize minimal friction.
• Outcome: A clear, iterative roadmap for a website that evolves with your needs.

We plan timelines with honesty, flexibility, and clear milestones to accommodate evolving projects. This spans the design (30%) and development (30%) phases, with deployment/launch (40%) covering final stages.

• How We Plan: I work backward from your deadline, mapping phases (design, development, deployment). This reveals feasibility.
• Why Honesty Matters: Unrealistic deadlines cause 45% of project failures (PMI, 2023). Transparency builds trust.

Deadlines balance Time, Quality, and Cost:

• Tight Timeline: Requires higher costs or reduced quality. Rushed projects need 20-25% more resources (HBR, 2024).
• Non-Negotiable Quality: Needs more time or budget. High-quality projects take 30% longer but have 75% fewer defects (Forrester, 2023).
• Fixed Budget: May limit quality or extend timelines. Fixed-budget projects miss deadlines 70% of the time without scope adjustments (McKinsey).

Reality Check: Asking, “Will someone’s life depend on this deadline?” (usually “no”) reduces stress. Flexible approaches cut team stress by 37% (PwC, 2024).

To keep you informed, I provide a detailed milestone schedule tailored to your project’s scope and timeline. The following is an example for a typical 12-week project, with actual milestones customized based on your needs:

• Weeks 1-2 (Design Phase, 30%): Discovery call, wireframes, and prototype via Design Hackathon. Features: Initial layout, navigation structure.
• Weeks 3-5 (Development Phase, 30%): Core feature development. Features: Homepage, user authentication, contact forms.
• Weeks 6-8 (Development Phase, continued): Advanced features. Features: E-commerce, CMS integration, search functionality.
• Weeks 9-11 (Deployment/Launch Phase, 40%): Testing (usability, performance), optimization, and staging. Features: Final polish, SEO setup.
• Week 12 (Deployment/Launch Phase): Launch and client training. Features: Live site, analytics integration.
• Post-Launch: Maintenance and updates (separate agreement).

Milestones flex with scope changes, ensuring transparency. A 2024 PMI study shows clear milestones boost on-time delivery by 68%.

• Signed Proposal: Outlines start dates, milestones, and completion targets, which flex with scope changes.
• Buffer Time: A 15-20% buffer for complex or evolving projects increases on-time delivery by 30% (Standish Group).
• Scope Changes: New features extend timelines. We’ll discuss trade-offs iteratively.

• Regular Check-Ins: Weekly “scrum” meetings, with increased frequency near deadlines, ensure alignment. Incremental reviews boost success by 2.5x (Journal of IT Projects, 2023).
• Progress Reviews: We assess milestones, adapting plans as the project evolves.
• Outcome: A collaborative process that delivers a website ready for iteration. Partnership-driven clients are 3.7x more likely to return (Bain & Company, 2023).

Traditional design is slow. Our Design Hackathon is a 2-3 day collaborative workshop that delivers a development-ready prototype, built to evolve. The hackathon is part of the design phase (30% of total cost).

• Real-Time Collaboration: You’re involved as designs take shape, with instant changes.
• Immediate Decisions: Approvals happen on the spot, bypassing email delays.
• Creative Energy: Group dynamics spark innovation.
• Proven Results: Collaborative sessions cut timelines by 60% and boost satisfaction (Nielsen Norman Group, 2023).

• Key Elements: Users must understand who you are, what you do, and where to go next within 7 seconds.
• Why It Matters: First impressions form in 50 milliseconds (eye-tracking studies).

• Brand Personality: Design reflects credibility. 75% of users judge companies based on design (Stanford).
• Consistency: Unified fonts, colors, and tone build trust.
• Iterative Design: We design with future updates in mind, ensuring scalability.

• Day 1: Brainstorm, sketch wireframes, define core features.
• Day 2: Refine designs, test usability, iterate based on feedback.
• Day 3 (if needed): Finalize prototype, secure approval.
• Outcome: A prototype ready for development and future iterations.

Your website is a dynamic asset. We use a modern tech stack to build a scalable web application that drives results and supports iteration. Development accounts for 30% of total project cost.

Unlike generic solutions, I create bespoke web applications from scratch, avoiding DIY platforms like Wix or WordPress. These platforms can’t compete with custom development for several reasons:

• Performance: DIY platforms rely on bloated code or plugins, causing slow load times (53% of users abandon sites taking >3 seconds, Google, 2023). Custom applications, built with optimized frameworks like NextJS, ensure lightning-fast performance.
• Security: WordPress’s reliance on plugins led to 60% of hacked sites in 2023 being linked to outdated plugins (Sucuri, 2024). Custom solutions minimize third-party dependencies, reducing vulnerabilities.
• Scalability: Platforms like Wix struggle with complex features or high traffic, while custom applications, leveraging tools like Kubernetes, scale seamlessly to meet growing demands.
• Branding: DIY templates limit unique designs, failing to reflect your brand’s identity. Custom applications offer tailored UX/UI, ensuring a distinctive presence.
• Maintenance: DIY platforms require constant plugin updates, risking conflicts, whereas custom applications streamline updates under a separate agreement, saving time and costs.

By building custom, I deliver a solution that aligns with your business goals, outperforms generic platforms, and evolves with your needs.

If you’re currently using WordPress, you can migrate to Sanity without losing data. Using tools like the WordPress REST API or Sanity’s migration scripts, we seamlessly transfer posts, pages, media, and metadata, preserving SEO rankings and content integrity. A 2023 Sanity case study showed a media company migrating 10,000+ posts without downtime. Sanity is ideal for:

• Content-Heavy Applications: Blogs or news sites with frequent updates, leveraging real-time collaboration (30% faster workflows, Sanity, 2024).
• Dynamic Websites: Event platforms or dashboards requiring live data via Sanity’s real-time API.
• E-Commerce: Complex product catalogs with custom attributes, where Sanity’s schema flexibility shines.
• Multi-Channel Publishing: Delivering content to web, mobile, and apps, supporting omnichannel strategies (68% of businesses prioritize this, Gartner, 2024).

By building custom with Sanity, I deliver a solution that outperforms generic platforms and evolves with your needs.

• NextJS with TSX: Creates lightning-fast websites that users love and search engines favor. Studies show that 53% of mobile users abandon sites that take longer than 3 seconds to load(Google, 2023).
• Tailwind CSS: Gives your site a beautiful, consistent look across all devices while keeping load times minimal.
• Sanity CMS: Powers your content with a headless CMS that separates content from presentation, making updates a breeze without developer involvement. Its real-time collaborative editing means your team can work together seamlessly, while the structured content approach ensures consistency across all platforms. Over 50,000 businesses trust Sanity for their content needs because it scales effortlessly as you grow.
  • Sanity CMS enables iterative content updates. Regularly updated sites see 55% higher engagement (2023 study). Its flexible delivery content powers websites, apps, or devices from one source.
• Django-Python: Powers your backend with rock-solid security and functionality that grows with your business.
• PostgreSQL: Stores your valuable data in one of the world's most reliable database systems, preventing costly data loss.
• Digital Ocean: Hosts your application on infrastructure trusted by over 600,000 developers worldwide, with 99.99% uptime reliability.
• Kubernetes & Docker: Auto-scales with demand.
• GitHub Actions: Automates testing and deployment, catching problems before they reach your customers and saving countless hours of manual work.

Tracking ensures data-driven iteration:

• Google Analytics: Tracks user behavior. One client increased conversions by 37% after optimizing checkout.
• Triple-Redundant Conversion Tracking:
  • Google Analytics events
  • Email notifications
  • Database alerts
• Why It Matters: Tracking revealed a client’s broken mobile form, saving lost leads.

A high-performance, iterable web application that drives results and adapts to your evolving needs.

Deployment and launch account for 40% of total project cost, covering testing, optimization, and go-live.

Launching is the start, not the end. Websites evolve, requiring iteration to stay relevant. We provide tools and strategies for ongoing success, with maintenance as a separate agreement.

• Google Analytics: Tracks behavior for iterative improvements. Analytics-driven businesses see 126% higher profits (Forrester).
• Google Search Console: Monitors SEO health. Organic search drives 53% of traffic (BrightEdge, 2023).
• Technical Validation:
  • Nibbler: Checks accessibility, SEO, social integration.
  • SortSite: Finds broken links, compatibility issues.
  • GTMetrix: Optimizes speed (53% abandon slow sites—Google, 2023).
• User Testing: 5 users uncover 85% of usability issues. Every $1 invested returns $10-$100 (Microsoft).
• Online Reviews: 87% of consumers read reviews, boosting local SEO (BrightLocal).

Post-launch, we prioritize SEO to boost your visibility. Using tools like Google Search Console, we optimize for mobile-friendliness, indexing, and keyword performance. Our strategies, such as content updates and review integration, ensure your site ranks higher, driving organic traffic that converts. A 2024 BrightEdge study shows SEO-driven sites see 40% higher engagement than non-optimized competitors.

• A/B Testing: Tests variations to boost conversions by up to 30% (Optimizely, 2024).
• Content Updates: Sanity CMS supports iterative content changes.
• Performance Monitoring: Tracks load times, uptime, and feedback for continuous improvement.

• Why It Matters: Websites evolve with user needs, technology, and business goals. A 2024 Gartner study found that 70% of websites require significant updates within 2 years.
• Separate Agreement: Maintenance and updates (e.g., new features, security patches, content refreshes) are handled under a separate agreement, tailored to your needs. This ensures your site remains secure, fast, and relevant.
• Examples: Adding e-commerce, updating designs, or integrating new APIs.

A thriving, iterable website that adapts to your business, drives traffic, and converts visitors. Maintenance ensures long-term success.

Our process delivers a website that evolves with your business:

• Transparency: Clear cost breakdown (30% design, 30% development, 40% deployment/launch).
• Collaboration: You’re involved in key decisions.
• Iteration: We design for adaptability, with maintenance as a separate agreement.
• Results-Driven: Every feature ties to measurable outcomes.
• Scalability: Our tech stack supports growth.

Stat: Partnership-driven clients are 3.7x more likely to return (Bain & Company, 2023).

1. Schedule a discovery call.
2. Share branding assets and inspiration.
3. Let’s build something extraordinary, with maintenance to keep it thriving.