Are you staring down the barrel of another delayed software launch? Or maybe you’re wondering why your last Minimum Viable Product (MVP) didn’t turn users into paying customers.

Picture this: You’ve got a killer idea for a web app or SaaS platform. Your team’s buzzing, the coffee’s flowing, and then… reality hits. Deadlines slip, budgets balloon, and by the time you launch, your target market’s moved on—or worse, your product’s a dud.

The stats don’t lie: 45% of product launches are delayed by at least a month, and only 40% of developed products even make it to market (Gartner, G2). That’s a lot of sweat and tears for nothing.

So, what’s the root of this chaos? It’s simple: launching software is a balancing act. You need speed to beat competitors, quality to win customers, and efficiency to keep costs in check. Miss one, and the whole thing topples. Most teams stumble because they either overbuild—chasing perfection—or underdeliver with a bare-bones MVP that flops.

Where do your launches usually go off the rails—too much time, too little polish, or both?

• Traditional Development: You map out every feature, assign tasks, and watch the timeline stretch like taffy. Waterfall-style projects promise control but deliver delays—sometimes months or years. And the kicker? 75% of consumer products fail to earn $7.5 million in their first year (Business Dasher). Why? The market shifts while you’re still coding.
• Minimum Viable Products (MVPs): You strip it down, ship it fast, and test the waters. Smart, right? Except MVPs are built to learn, not earn. They’re rough around the edges—buggy, incomplete, or just not compelling enough to close sales. Ever had a user say, “Cool idea, but it’s not there yet”? That’s the MVP trap.

Both approaches have heart, but they miss the mark. Traditional methods burn cash and time; MVPs leave revenue on the table. Are you spending too much to launch, or launching too little to sell?

Knowing the mess of overbuilding and underdelivering, what would the dream fix look like? It’d have to:

• Launch fast: Beat competitors to the punch.
• Cost less: Keep your budget intact without cutting corners.
• Sell from day one: Hook early customers and start the cash flow.
• Grow smart: Adapt based on real feedback, not guesses.

That’s where the Minimal Marketable Product (MMP) comes in—a lean, polished version of your software that’s ready to sell, not just test. Think of it as the Goldilocks of product launches: not too much, not too little, just right.

If you could launch with just one killer feature, what would it be?

We don’t just build—we equip you to win:

• Analytics: Google Analytics or Mixpanel to track what users do (and don’t) love.
• Payments: Stripe or PayPal to cash in from day one.
• Marketing: Mailchimp or social ads to spread the word.
• Feedback: Typeform or surveys to keep improving.

It’s a launch-ready toolkit, no duct tape required.

• Are you a startup? Launch fast, validate, and grow without breaking the bank.
• An enterprise? Test ideas with low risk, high reward.
• A product lead? Ditch scope creep and deliver on time.

Questions to chew on:

• What’s the biggest headache in your current process?
• How much time (or money) could you save with a leaner launch?
• What’s stopping you from pulling the trigger?

Let's cut the fat, sharpen the edges, and get your software to market—fast, affordable, and sellable.

Ready to Flip the Script?

Imagine this: Your product’s live, customers are buying, and you’re iterating based on real data—not guesses. That’s the MMP promise, and I'm the guy to deliver it.